What Does it Mean to Shred?

I grew up in the 90s and 2000s, back when MTV and VH1 music videos were the morning routine. I spent my time watching legends like Travis Pastrana, Mat Hoffman, Dave Mirra, Ricky Carmichael, and Brian Deegan absolutely shred. BMX was my world—building ramps with my friends, riding parks, launching off stairs, and seeing how far we could fly off our X-Factor ramp.

But the thing that stuck with me wasn’t just the tricks or the adrenaline. It was what shredding meant.

Shredding meant going bigger, faster, and harder than the average person. It meant pushing past fear. It meant taking the hit, crashing, getting scraped up, and then getting right back up to try it again. The whole point was to send it—fully, completely, no hesitation.

And honestly, that lesson applies to life just as much as it applies to a bike.

People who shred aren’t reckless—they’re committed. They know the risk, but they chase the reward. They’re willing to fall if that’s what it takes to grow. They’re willing to push a little further, stretch a little farther, and keep moving even when it gets uncomfortable.

That’s what helps you become better, stronger, and more fearless as a person. Whether it’s your career, your relationships, your dreams, or the big decisions you make—you move forward by going bigger. You grow by sending it. You build confidence by pushing past the point where most people stop.

Shredding isn’t just something you do on a bike or a board. It’s a mindset. It’s choosing courage over comfort. It’s deciding to live life at full speed instead of holding back.

And if you do that—if you actually send it—you’ll be surprised at how far you can go.